Stop the super profits

It’s time for action for fairer prices at the checkout.

Sign the petition

Every day, the major supermarkets are making more than $1 million in excess profits.

Excess profits mean you pay more than you should at the checkout. 

New Zealanders deserve better but the Commerce Commission’s recommendations don’t go far enough.

We need more competition to drive down prices and give consumers better choices. 

Sign the petition

With more and more New Zealanders struggling with the rising cost of groceries, the major supermarkets' excessive profits are a slap in the face. 

We're calling on Minister David Clark to act now to create more competition, make profits fair and lower grocery prices for New Zealanders. 

We need your support to make this happen. There’s power in numbers and we need to convince the Government to take action.

Sign our petition and share with your family and friends to #stopthesuperprofits.

By signing, you authorise us to collect and use your name and email address to record your support for this petition. This information will be held in accordance with Consumer NZ's Privacy Policy. You can only sign the petition once. Petition closes 9 June 2022. 

We're calling for more competition, fair profits and lower grocery prices for New Zealanders.  

No one is going to start up a supermarket without reliable access to wholesale groceries.

But it's the major supermarkets making super profits that dominate wholesale supply. The Commerce Commission has recommended the supermarkets consider supplying other retailers, but we don’t think this will fix the problem.   

We want the Minister to look into regulating access to wholesale supply or setting up a state-owned wholesaler. 

Regulating access to wholesale supply would: 

  • break the stranglehold the big supermarkets have on the market;  
  • allow new entrants and existing players fair and secure access to wholesale groceries; and
  • allow real competition on price and service at the supermarkets. 

A state-owned wholesaler would: 

  • create an independent source of wholesale groceries;  
  • allow fair access at reasonable prices for new entrants and smaller players; 
  • treat suppliers fairly, allowing local supply to flourish;
  • reduce New Zealand’s vulnerability to global supply chain volatility; 
  • promote greater choice for consumers; and  
  • accelerate sustainability in supply chains, in line with Government climate objectives.  

You can read more in our open letter to Minister David Clark about the supermarket sector

What’s happened to the price of food in NZ?

New Zealand supermarket profitability is more than twice what it should be.

The major supermarkets are making $1 million a day in excess profits, according to the Commerce Commission's profitability assessment. Inflation aside, those profits are hitting New Zealand households. 

Correction: Consumer NZ previously stated that excess supermarket profits are costing New Zealanders an extra $1000-$1200 per household, per year. We regret that an incorrect profitability measure was applied to calculate this figure which made it inaccurate. We apologise for any confusion caused. 


A lot of our pay packet is being spent on groceries.

Consumer NZ’s research found after housing costs are covered, a standard basket of food costs half of an average weekly income.  

New Zealanders' concern about the cost of food and groceries is increasing

Last year, 63% of New Zealanders said food and grocery costs were their biggest cost-of-living concern. In a recent poll, 98% of respondents said they were worried about the price of groceries. 

The Not-So-Supermarkets

Listen to our podcast from November 2021. 

In the media